Audi UK just introduced the next generation of its flagship 7-seat SUV, the Q7, with a comprehensive update that enhances its design, technology and everyday usability. Building on the strengths of its predecessor, the new Audi Q7 combines commanding road presence with a refined interior, advanced digital features and a highly efficient electrified diesel powertrain. On sale now, prices start from £81,665 (OTR). The new Q7 is available at launch with a 3.0-litre V6 TDI engine featuring mild-hybrid (MHEV plus) technology; it delivers 220kW and 630Nm of torque, and it can get from a standstill to 100km/h in 6.2 seconds. Standard quattro all-wheel drive, all-wheel steering and adaptive air suspension ensure confident performance and comfort across all driving conditions – nice.

“For over 20 years, the Audi Q7 has set the standard in the large Premium SUV segment for versatility, spaciousness, and technology,” says Audi UK director Jose Miguel Aparicio. “As Audi’s first SUV, it did not just enter a new segment; it paved the foundations for a whole family of models in our Q line-up that would become central to the brand’s global success. With the latest Audi Q7, we are elevating a proven formula to an even higher standard.”

A full overview of the Audi Q7’s design and technical upgrades can be found here.

UK trim structure: S line, Edition 1 and Vorsprung

Three highly equipped specifications are offered on the Q7, starting with S line. It features distinctive S line exterior styling, 20-inch alloy wheels and Matrix LED headlights with dynamic indicators, alongside a power-operated tailgate and privacy glass. Inside, the cabin is both sporty and refined, with Dinamica microfibre upholstery elements, dark brushed aluminium inlays and ambient lighting including Audi’s dynamic interaction light strip. Three-zone climate control and electrically adjustable heated front sport seats ensure comfort for all occupants. Technology highlights include the Audi panoramic display with an 11.9-inch virtual cockpit and 14.5-inch MMI touch display, complemented by a 12.3-inch passenger display. A full suite of driver assistance systems, including adaptive cruise assist, surround-view cameras and park assist plus, is also included as standard.

Edition 1 introduces a more distinctive design and additional comfort and convenience features. Exterior upgrades include larger 22-inch Audi Sport alloy wheels, a black styling package, darkened exterior details and red brake calipers. It also adds additional selectable digital light signatures for greater personalisation. The interior is further upgraded with perforated Fine Nappa leather upholstery, contrast stitching and Sport Seats Plus with integrated lighting elements. Front occupants benefit from seat ventilation and massage functions, while heated seats extend to the second and third rows for enhanced comfort throughout the cabin.

At the top of the range, Vorsprung represents the most advanced and comprehensively equipped Q7, bringing together Audi’s latest innovations in lighting, assistance systems and luxury. It is immediately recognisable through its 23-inch Audi Sport alloy wheels – the largest ever offered on a Q7 – along with digital Matrix LED headlights and third-generation OLED rear lights. These enable advanced functions such as selectable light signatures and projected warning symbols for enhanced safety. Additional exterior upgrades include an illuminated Singleframe grille and rear Audi rings, alongside a panoramic sunroof with adjustable transparency. Inside, the Bang & Olufsen 4D audio system is included as standard, delivering an immersive sound through 22 speakers and integrated seat actuators. Four-zone climate control, an air quality package and extended ambient lighting further enhance convenience and comfort. Driver assistance systems are also upgraded, with a head-up display, adaptive cruise assist plus and park assist pro with trained parking capability.

Audi Q7 SUV pricing (OTR) and UK EQUIPMENT specifications

Audi Q7 SUV S line                  £81,665

Audi Q7 SUV Edition 1             £88,965

Audi Q7 SUV Vorsprung          £101,665

Audi Q7 SUV S line

Exterior

20″ alloy wheels, 5-arm aero, graphite grey, gloss turned finish with 275/50 R20 tyres • S line body styling • S line roof spoiler with rear window projection light • Matrix LED headlights with dynamic indicators and a choice of 2 digital light signatures selectable in the MMI • LED rear lights pro with dynamic indicators • Aluminium roof rails • Electrically folding and auto-dimming heated door mirrors with memory function, integrated indicators and kerb-view for both sides • Privacy glass • Power-operated tailgate with convenience opening and closing

Interior

Three-zone automatic climate control • Three-spoke electrically adjustable sports steering wheel, flattened on top and bottom, with shift paddles and S badging • Interior elements in Dinamica microfibre • Inlays in dark matt brushed aluminium • Headlining in black cloth • Ambient lighting package including dynamic interaction light

Comfort

Seven-seat configuration • Leather/artificial leather combination upholstery • Electrically adjustable and heated front sport seats • Memory function for exterior mirrors and front seats • Front centre armrest with large cup holders • Second seat row with electric fore/aft adjustment and electrically adjustable or fully foldable backrest in 35:65 split • Manually folding through-load hatch in larger second-row seat portion • Third seat row with 50:50 split/folding backrests and option to fully electrically collapse via controls in luggage compartment or entry area • Luggage compartment fixture system incorporating aluminium rails and multifunction adapters

Technology

14.5” MMI Navigation Plus with MMI Touch•11.9” Audi virtual cockpit plus•12.3” MMI front passenger display • Audi Sound System – 10 speakers • Audi Wireless Smartphone • Interface with App store • Phone tray with dual inductive fast chargers (25W) •USB ports (15W) in first and second seat rows

Driver assistance

Convenience key with safelock • Digital key • Adaptive Cruise Control and Adaptive Cruise Assist • Lane departure warning with emergency assist • Parking System Plus with distance display • Surround view cameras with top view • Predictive speed limiter • Park assist plus • Front cross-traffic assist • Collision avoidance assistant incorporating swerve assist and turn assist • Side assist with exit warning • Front emergency brake assist • Driver attention and fatigue monitor • Trailer hitch preparation

Safety

quattro all-wheel-drive with automatic limited slip differential and preload • Anti-theft alarm with towaway protection • Airbags for driver and front passenger with automatic front passenger airbag deactivation • Side airbags, front and rear with head airbag system and front interaction airbag

Audi Q7 SUV Edition 1 (over S line)

Exterior

22″ Audi Sport alloy wheels, five-spoke tripod, black metallic, gloss turned finish with 285/40 R22 tyres • Additional digital light signatures – five additional combinations of the daytime running light and taillight signature, freely selectable via the MMI • Black styling pack, including dark window strips and Audi rings front & rear in anthracite grey • Dark chrome-plated exhaust tailpipes • Black door mirrors and roof rails • Red brake calipers

Interior

Surface heating plus, incorporating heated front and rear door armrests and heated front centre armrest • Heated steering wheel • Contrast stitching in express red for seat upholstery, steering wheel and interior elements • Seat belts in black with red edging

Comfort

Sport seats plus with integrated lighting elements in the shoulder area • Perforated Fine Nappa leather upholstery with dynamic pattern and contrast stitching in express red • Ventilation and massage function for front seats • Seat heating for second and third seat rows

Audi Q7 SUV Vorsprung (over Edition 1)

Exterior

23″ Audi Sport alloy wheels, multi-spoke S, black metallic, gloss turned finish with 285/35 R23 tyres • Digital Matrix LED headlights with advanced dynamic  indicators incorporating ground projection light • Digital OLED rear lights with up to eight light signatures selectable via the MMI, including partially active 3D light signatures • Advanced dynamic rear indicators incorporating ground projection light • Exterior ambient lighting package including illumination for Singleframe grille and rear Audi rings and projection light for door area • Panoramic sunroof with switchable transparency • Powered door latching • Heated and climate-controlled windscreen

Interior

Four-zone automatic climate control system • Inlays in carbon structure weave with accents in basalt grey • Air quality package including fragrance • Headlining in black Dinamica microfibre • Ambient lighting package plus including enhanced dynamic interaction light extending into doors

Technology

Bang & Olufsen 4D Premium sound system with 22 speakers, including front headrest speakers, front seat bass actuators and illuminated B&O logo (as part of ambient lighting package plus) • Increased charging capacity for USB ports (2×60 watts in front, 2×100 watts rear)•Driver assistance • Head-up display • Park assist pro with remote functionality and trained parking capability • Adaptive cruise assist plus•3D and 360-degree surround view cameras • Front and rear emergency brake assist